The Executive Summary

This sums up, the key elements of the business, and may include:

  • what the product or service is
  • the market it is aimed at
  • why they will buy it
  • what the result will be
  • key reasons for success
  • barriers to entry to the market
  • risks and how they will be managed
  • strategic objectives
  • potential for growth
  • key strecths of the management team
  • summary financial projections

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