The Business Plan

Reason One

The first reason for writing a business plan is to formally decide what the company is doing, where it is going and how it will get there – kind of a “focusing the mind” exercise.

Reason Two

The second reason, which is possibly the primary reason why people call in accountants and business advisors, is to gain the backing of a financier.

Whatever the reason, a business plan normally follows a fairly standard format, However, it is important that each business adapts the structure to its own requirements.  Equally, while it is important to seek good advice from an accountant and/or business advisor, this is no substitute for being fully involved yourself.

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